AI Insights · Timothy · July 2021
Top 5 Social Apps Performance in Australia Q2 2021
In Q2 2021, Australia's top social apps showed varied trends in downloads, revenue, and active users. Discover the performance metrics of Bigo Live, Facebook, TikTok, Grindr, and SKOUT.
Throughout the second quarter of 2021, Australia's top social apps demonstrated diverse performance trends in terms of downloads, revenue, and active users. Below, we delve into the specifics for each app, highlighting key metrics and trends.
Bigo Live - Live Streaming App from Bigo Technology Pte. Ltd. saw its weekly revenue oscillate throughout the quarter, starting at approximately $164K and peaking at nearly $173K by late May. Weekly downloads showed a downward trend initially, reaching a low of about 6.3K in late April, before rebounding to 8.3K by the end of June. Active users remained relatively stable, fluctuating around the 66K to 68K range.
Facebook maintained a consistent weekly revenue stream, ranging from $50K to $61K, with a notable peak of around $61K in the last week of June. Weekly downloads hovered between 40K and 49K, with a slight increase towards the end of the quarter. The platform's active user base remained robust, consistently around 19.2M to 19.6M throughout the quarter.
TikTok exhibited a significant rise in weekly revenue, starting at approximately $39K and soaring to $113K by the end of June. Downloads were steady, averaging around 46K to 53K weekly. Active users also showed a healthy increase, growing from about 5.5M to nearly 5.9M over the quarter.
Grindr - Gay Dating & Chat experienced stable revenue, fluctuating between $39K and $54K, with a peak in early May. Downloads remained relatively low but consistent, ranging from 1.9K to 2.3K weekly. Active users showed a slight increase, peaking at 34.2K at the end of May before slightly declining to 29.4K by the end of June.
SKOUT - Meet, Chat, Go Live showed a steady increase in weekly revenue, reaching up to $23K in early June. Downloads were modest, mostly staying below 1.3K weekly. Active users remained stable, fluctuating between 10.5K and 11.6K throughout the quarter.
These insights, sourced from Sensor Tower, provide a comprehensive view of the performance of Australia's top social apps in Q2 2021. For more detailed analysis and additional data, visit Sensor Tower.